Why are teens donning knee-highs, plaid skirts and the pricey designs of Tory Burch? Thank the CW’s (CBS) (TWX) Gossip Girl for the newfound preppy with-a-touch-of bohemian style that’s hitting malls nationwide.

As teens tune in to check out the latest styles worn by characters Serena, Blair and Chuck, fashion retailers are seeing serious results. And now that the CW and Gossip Girl are focusing on customization, helping teens mix and match, TheStreet.com’s Kristin Bentz says retailers like Urban Outfitters (URBN) and J-Crew (JCG) are profiting even more.

Check out the video to see how Gossip Girl is changing the face of retail fashion and merchandising.

Thanks to Amanda for sending this in!

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Gossip Girl cutie Blake Lively turns out to support boyfriend Penn Badgley’s mother, Lynne Badgley, and godmother, Jan Sneed, at Sandbox Studios in New York City on Wednesday.

Last night, new fashion PR agency Jack + Bill hosted open casting call to select one model, women’s apparel designer, jewelry designer and fashion stylist to to win complimentary PR representation.

Mrs. Badgley and Ms. Sneed promoted their upcoming jewelry line, Badgley/Sneed Designs.

You can bet Blake gets lots of free jewelry!

Season 2 Posters x15 HQ Credit ‘Andreas at LJ‘

07-14-08: Longchamp 60th Anniversary Celebration

Gossip Girl hottie Leighton Meester and her boyfriend Sebastian Stan leave the bowling alley at Chelsea Piers in New York City on Tuesday.

Sebastian, 24, is best known for playing “Chase Collins” in the 2006 film The Covenant. He also appeared on Broadway in the play Talk Radio, as the character “Kent”.

Mr. Stan has been on two episodes of Gossip Girl and has ties to Chace Crawford, who also appeared in The Covenant.

WHAT DO YOU THINK of the real-life Gossip Girl pairing of Blair and Carter — YAY or NAY?

I also added new pics

I would like to welcome Enyel from Chace Crawford Online to the site!!! She will be helping out in so many ways!!! So please join us in welcoming her to the team!!!!!!!

The girls of Gossip Girl know where it’s at when it comes to fashion. You wouldn’t expect any less from the top of the rich social elite, especially from Blair Waldorf, daughter of the fictional fashion designer Eleanor Waldorf. Sporting preppy, sleek clothing, the girls of the Upper Eastside know how to make a style statement.

Real life designers have taken note. Fashion lines are scrambling to get their clothes onto the lovely loose-lipped ladies, as big labels on these soon-to-be big stars have started to earn clothing companies big bucks.

According to a recent feature in the New York Times, merchants, designers and trend consultants say that Gossip Girl is a heavy influence on how teen girls with excess money choose what to wear.

“It represents a stylistic departure,” Sari Sloane, the vice president for fashion merchandising for Intermix, told the New York Times. “A move away from a Hollywood look that was very casual and improvised, to something more polished, more big-city chic.” Read the rest of this entry »