I have added the Season Two Trailer’s to the Video Archive!!

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The girls of Gossip Girl know where it’s at when it comes to fashion. You wouldn’t expect any less from the top of the rich social elite, especially from Blair Waldorf, daughter of the fictional fashion designer Eleanor Waldorf. Sporting preppy, sleek clothing, the girls of the Upper Eastside know how to make a style statement.

Real life designers have taken note. Fashion lines are scrambling to get their clothes onto the lovely loose-lipped ladies, as big labels on these soon-to-be big stars have started to earn clothing companies big bucks.

According to a recent feature in the New York Times, merchants, designers and trend consultants say that Gossip Girl is a heavy influence on how teen girls with excess money choose what to wear.

“It represents a stylistic departure,” Sari Sloane, the vice president for fashion merchandising for Intermix, told the New York Times. “A move away from a Hollywood look that was very casual and improvised, to something more polished, more big-city chic.” Read the rest of this entry »